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globalnews.amway.com / a

DIRECT SELLING BUSINESS IN THE WORLD

RANKED BY 2012 ALTICOR / AMWAY GLOBAL SALES OF

$11.3 BILLION IN THE DIRECT SELLING NEWS GLOBAL 100

MEDIA GUIDE

GLOBAL

FACTS

BRANDS & PRODUCTS

SUPPLY CHAIN

SUSTAINABILITY

BUSINESS OPPORTUNITY

RESEARCH & DEVELOPMENT

CORPORATE SOCIAL RESPONSIBILITY

TABLE OF

CONTENTS

For additional inFormation

PLEASE CONTACT AMWAY PUBLIC RELATIONS

AT globalnews.amway.com.

PHotos

REAL AMWAY EMPLOYEES AND DISTRIBUTORS ARE

FEATURED IN THE IMAGES THROUGHOUT THIS GUIDE.

FACTS

20122003

$4.9

2004

$6.2

2005

$6.4

2006

$6.3

2007

$7.1

2008

$8.2

2009

$8.4

2010

$9.2

2011

$10.9

$11.3

AMWAY IS A

GLOBAL LEADER IN

DIRECT SELLING

Leadership positions held by

Amway executives in direct

selling industry associations

FIFTY

ALTICOR ANNUAL SALES (BILLIONS USD)

GLOBAL AMWAY DISTRIBUTORS

3+ MILLION

Global employees

21,000

Direct Selling

Associations include

members from Amway

Estimated number of

direct selling salespeople

worldwide through 2011

SIXTY 91.5 M

PEOPLE

Year that Amway was

founded by Jay Van Andel

and Rich DeVos

1959

HISTORY

1/ globalnews.amway.com

Billion in reported sales

for the year ending

December 31, 2012

$11.3USD

POWER BRANDS

FOR AMWAY ARE

NUTRILITE, ARTISTRY

AND eSPRING

COUNTRIES AND TERRITORIES IN THE

WORLD WHERE AMWAY OPERATES

100+

™ ™

SUCCESS

LEGACY

In 1959, Amway launched a business model fueled by the

power of relationships. The original product offered in this

model was Liquid Organic Cleaner (L.O.C.™), one of the rst

concentrated, bio-degradable and environmentally sensitive

cleaning products. Since then, Amway has become a global

leader in the categories of nutrition, beauty and home.

EXECUTIVE LEADERSHIP

Amway and its parent company, Alticor, are led by

Chairman Steve Van Andel and President Doug DeVos.

Van Andel is Chairman of the U.S. Chamber of Commerce,

DeVos is a member of the Wall Street Journal CEO

Council. Both have served in leadership positions

with key industry organizations, such as the World

Federation of Direct Selling Associations and the Direct

Selling Education Foundation.

DIRECT SELLING INDUSTRY INVOLVEMENT

Amway is a prominent and active member of regional

and national direct selling associations worldwide.

CORPORATE SOCIAL RESPONSIBILITY

Amway rallies the resources of its distributors and

employees around the world to make a difference in

the lives of children through the AMWAY ONE BY ONE™

Campaign for Children. See page 13 for more information.

PRODUCTS

ON THE FORBES MAGAZINE 2012 LIST OF

“AMERICA’S LARGEST PRIVATE COMPANIES”

#25 RANKING

2012 AMWAY SALES BY PRODUCT CATEGORY

Unique, high-quality

products are manufactured

and distributed by Amway

Satisfaction guarantee

on all AMWAY™products

450 100%

26%

BEAUTY 46%

NUTRITION

22%

HOME 6%

OTHER

globalnews.amway.com / 2

™

Award levels have been

created since 1959

to recognize distributor

accomplishments

Amway distributors

operate businesses in

two or more countries

BUSINESS OPPORTUNITY

Amway distributors get the best of both worlds:

• Support from one of the largest and most successful

direct selling companies across the globe

• The freedom and exibility of owning their

own business

Amway empowers distributors to achieve success on their

terms, giving them the opportunity for more income while they

set their own schedules. The AMWAY™business opportunity

rewards distributors for selling nutrition, beauty and home

products, and enrolling and teaching others to do the same.

Anyone can start a business with Amway, but it’s not for

everyone. It takes hard work and dedication to succeed.

SUPPORTING

DISTRIBUTOR

SUCCESS

Amway offers all distributors, regardless of their level or

tenure, free corporate support, training programs and

business tools that help them succeed in the business. Amway

believes in its business opportunity so much that it comes

with a money-back guarantee, ensuring there is no risk in

starting an Amway business.

SINCE 1959, AMWAY HAS PAID

OUT MORE BONUSES AND CASH

INCENTIVES TO ITS DISTRIBUTORS

WORLDWIDE THAN ANY OTHER

DIRECT SALES COMPANY IN HISTORY.2

USD

AMWAY DISTRIBUTOR START-UP COSTS

$0-219

BONUSES AND INCENTIVES

PAID TO AMWAY DISTRIBUTORS

THROUGH 2012

$43 BILLIONUSD

RESOURCES

PEOPLE

QUOTE

3/ globalnews.amway.com

+51,000+

“I’ve always had an entrepreneurial streak and enjoyed

working independently, but everything I did before was

associated with stress, whereas now I get a lot of pleasure

from my work with Amway.”

VLADIMIR SIDOROV

Amway distributor from Russia

globalnews.amway.com / 4

THE AVERAGE AGE OF AMWAY

DISTRIBUTORS AROUND THE WORLD

PEOPLE

40 YEARS

5/ globalnews.amway.com

TAMSEN SALA

Amway distributor from Australia

BUSINESS OPPORTUNITY

The AMWAY™business opportunity is a low-cost, low-risk

path for entrepreneurs to achieve their ideal work/life

balance with rewards and recognition for their efforts.

Anyone can start an AMWAY business, regardless of their

professional background, life experience or education level.

The business requires hard work and dedication, and while

it may not be right for everyone, it has led to success for

many individuals.

Every distributor’s business is their own. All of them service

their existing customers and present to new customers, and

some help others to build their own businesses. Income

varies too, because compensation and bonuses are based

INSIDE THE

DISTRIBUTOR

EXPERIENCE

on product sales. Many distributors work to supplement

wages earned from activities not related to Amway, while

others make it their primary source of income.

EVERYBODY HAS A UNIQUE STORY TO

TELL. MOST AMWAY DISTRIBUTORS

EARN A LITTLE EXTRA INCOME TO HELP

THEIR FAMILIES. MANY USE IT FOR THEIR

CHILDREN’S EDUCATION OR TO FIND OTHER

WAYS TO LEAVE THE NEXT GENERATION

BETTER OFF THAN THEIR OWN.

Number of countries represented on

the Amway Founders Council, a forum for

top global distributor leaders to discuss

the company’s strategic objectives.

The organization’s success depends on

the company and these leaders being

focused on common goals and aligned

around business priorities and values.

13 “THE MOST IMPORTANT BENEFIT OF

BEING A DISTRIBUTOR IS BEING ABLE

TO DESIGN YOUR OWN LIFE.”

GLOBAL QUOTE

PEOPLE

AMWAY DISTRIBUTORS WHO SAY THEY WORK

PART TIME ON THEIR AMWAY BUSINESS

80+ PERCENT

IN 2012, AMWAY PAID OUT MORE BONUSES AND

CASH INCENTIVES TO ITS DISTRIBUTORS WORLDWIDE

THAN ANY OTHER DIRECT SALES COMPANY.

PEOPLE

BRANDS & PRODUCTS

TOP-SELLING

AMWAY BRANDS

AND PRODUCTS

BRANDS

Hundreds of products make up the Amway nutrition,

beauty and home portfolio. In nutrition, Nutrilite combines

the best of nature and science. Through an exclusive

certication program called NURTICERT™, Amway ensures

that best practices in sustainability and organic agriculture

deliver high-quality standards of ingredient farming

throughout the world. All of the plant concentrates grown

on Amway farms, NUTRICERT farms or purchased from other

farms must meet strict quality standards for purity, safety

and efcacy.

In beauty, the ARTISTRY™brand is a global competitor in

the prestige beauty space and has introduced a revamped

aesthetic, signature “Crescendo” packaging and new

state-of-the-art skincare collections emphasizing innovation

and performance, designed to meet the unique skin care

needs of different ethnicities around the world. Australian

screen actress Teresa Palmer has been selected and

signed as the ARTISTRY brand’s new global celebrity face

for skincare and color cosmetics. More than 250 ARTISTRY

products are sold in nearly 50 countries worldwide.

The promise of the AMWAY HOME™product portfolio is to

continue the company’s innovative, scientic approach

to create effective, efcient products that set Amway apart

from competitors. The complete line of environmentally

sensitive products presents a better way to manage

household cleaning tasks. Formulas are completely

biodegradable and concentrated. Packaging is recyclable

and uses recycled materials whenever possible.

7/ globalnews.amway.com

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