Amazon WebStore Installationsanleitung

©2008AmazonServices 

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WebStore by Amazon

TRAINING MANUAL ver. 0.9

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©2008AmazonServices Page|1

WebStore by Amazon: Training Manual

WebStore by Amazon provides a powerful suite of tools to help you create, customize and maintain an e-

commerce WebStore to sell your products. Whether this is your first online store or you have been selling

online for years, you will find WebStore by Amazon to be comprehensive yet easy-to-use. The following

modules will walk you through setting up your account, customizing your WebStore and all the way to

using the advanced management features in Seller Central.

What you will learn:

Module 1: Setting up a WebStore

Module 2: Creating a WebStore

Module 3: Customizing your WebStore

Module 4: Categorizing products

Module 5: Adding Products to your WebStore

Module 6: Launching your WebStore

Module 7: Marketing your WebStore

Module 8: Processing Orders

Module 9: Reporting

Module 10: Advanced Features

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Module 1: Setting up a WebStore

Creating and managing a WebStore is easy with our intuitive

wizards and account management options.

Registering for WebStore

Merchants can register for WebStore by visiting

http://webstore.amazon.com and signing up:

1. Using their existing Amazon Seller Community Account,

2. Using their existing Amazon.com Customer Account, or

3. By creating a new Seller Account

Entering Account Information

When registering for WebStore merchants are prompted to walk through a six step process.

1. Enter Business Name as it should appear on the store

2. Enter Business Address

3. Enter Credit Card Information

4. Complete Identity Verification (by phone)

5. Review information

6. Submit and log in to Seller Central

Once in Seller Central you will want to click on the WebStore Design tab to get started.

Getting Help

WebStore provides a number of options to help merchants learn about the product and the process:

•WebStore Quick Start Guide

•WebStore Merchant Manual

•Contextual Help – Inline help on all the pages

•Seller Central Help Center Video Tutorials

To get help from our support team, merchants can user our Contact Us form in Seller Central. The

merchant will then be contacted by Amazon’s technical account management team and/or the WebStore

Product team.

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©2008AmazonServices Page|3

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Module 2: Creating a WebStore

Now begins all the fun! WebStore provides two different

methods to help you create a WebStore:

•1-Click WebStore

•WebStore Setup Wizard

1-Click WebStore

Use the 1-Click page to specify a short series of settings

and create your own 1-Click WebStore.

•Select a Theme

•Select a Style

•Provide Store Header Image

•Select Products from Inventory or add Amazon Products

•Enter Associate ID to Earn Referral Fees (optional)

WebStore will produce an on-screen progress bar indicating the status of your store creation. You can

also choose to have an email sent to you when the process is complete.

WebStore Setup Wizard

The Setup wizard guides you through a six step process to create your WebStore. These steps are:

1. Enter Company Information

2. Category Structure – specify the categories

3. Review/Edit Category Structure – assign products

4. Choose a Theme

5. Review/Edit Theme – edit the design

6. Preview/Publish

Note: Once you have completed the 1-Click or WebStore Setup Wizard process you can still

customize your store at any time by visiting the WebStore Design tab in Seller Central.

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GettingHelp

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FordetailedhelpontheWebStoreSetupWizard,visit:

https://sellercentral.amazon.com/gp/help/51741

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Fordetailedhelpwiththemes,visit:

https://sellercentral.amazon.com/gp/help/51881

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©2008AmazonServices Page|5

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Lab 1: Creating a 1-Click WebStore

Let’s walk through the steps of creating a 1-Click WebStore. First sign into Seller Central and

select the WebStore Design tab. Click Create a New Store. You will be prompted with the 1-

Click WebStore screen.

1. Select the Natural Theme from the Theme dropdown list.

2. Select the Blue Style for your WebStore.

3. Enter a name that will appear at the top of your WebStore. If you would like to upload a

custom image, choose Use an Image I Provide and select that image.

4. Select Categories and/or specify Keywords.

5. Click the 1-Click WebStore button.

6. Your WebStore will now be created and a progress bar will keep you up-to-date on the

status.

Note: Once you have completed the 1-Click process you can customize your store at

any time under the WebStore Design tab in Seller Central.

Notes

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Module 3: Customizing your WebStore

It’s time to be creative. WebStore only has one limitation

when designing your store: your imagination! With the

power to add custom CSS, Flash, and many other

preloaded widgets to your WebStore you can create the

perfect WebStore for your business.

Customizing your WebStore includes:

•A comprehensive Template Manager to easily

design various pages of your WebStore

•The abiltity to add custom tags and content to

your WebStore, such as CSS, HTML, Images

and Flash.

•Simple widgets to make designing your store

easy.

•The ability to optimize for search engines.

Template Manager

The Template Manager provides a robust set of

templates and tools to help you design the perfect

WebStore. Here you can customize the appearance of

your store pages and create content pages. You can

also optimize your pages for search engines by adding

your own title, keywords and description tags.

Widgets

WebStore provides the following widgets:

•HTML widget – to add your own text or scripts

•Menu bar – to create a custom menu bar using your store pages and categories

•Constant Contact – to add constant contact to your WebStore

•Category – to create a section with specific category of products

•Product – to create a section with specific products

•Product Recommendation – to create section for recommended products

•Image – to add an image

CSS

Customize the appearance of your WebStore, by adding your own custom CSS or by overriding the

existing CSS tags for the template.

Flash

Easily embed Flash by using the HTML/Custom Script widget. You can upload your Flash files using the

image upload link in the File Menu.

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GettingHelp

TolearnmoreaboutworkingwiththeTemplateManager,watchthisshortvideo

http://g‐

images.amazon.com/images/G/01/webstore/help/video/TemplateManagerOverview/TemplateM

anagerOverview._V46504733_.html

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To learn more about some of the widgets, check out these videos:

•Image Widget: http://g-

images.amazon.com/images/G/01/webstore/help/video/HowToUseTheImageWidget/HowTo

UseTheImageWidget._V45004116_.html

•HTML Widget: http://g-

images.amazon.com/images/G/01/webstore/help/video/HowToUseTheHTMLWidget/HowTo

UseTheHTMLWidget._V44993139_.html

•Menu Bar Widget: http://g-

images.amazon.com/images/G/01/webstore/help/video/HowToUseTheMenubarWidget/How

ToUseTheMenubarWidget._V45003859_.html

•Product Widget: http://g-

images.amazon.com/images/G/01/webstore/help/video/HowToUseTheProductWidget/How

ToUseTheProductWidget._V46499182_.html

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Lab 2: Create a Custom WebStore

This lab will familiarize you with Template Manager by specifying a series of small tasks.

1. Go to the Template Manager

2. Upload a header image for your WebStore

3. Replace the header image in your design with this image

4. Override the class name wba_main_table to have a width value of 95%

5. Use CSS to hide the footer links on the page

6. Preview your WebStore

Notes

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©2008AmazonServices Page|9

Module 4: Categorizing Products

The Category Manager helps you define the categories

for your WebStore and assign products to them. This

can be a combination of the merchant’s products and

Associates products.

Products must be in the catalog for them to be

searchable, browsable, or recommended on the

WebStore.

Step 1: Manage your Categories

Step 1 of Category Manager allows you to easily add, remove, edit and rearrange categories.

Step 2: Assign Products to Categories

There are 5 tabs in Step 2 of Category Manager

1. My Products: This tab displays all merchant’s products.

2. Unassigned Products: This tab displays all products that are not currently assigned to a

category.

3. Category: This tab displays products in the selected category. You can change the category

using the breadcrumbs.

4. Search: This tab allows you to search for products based on keyword. You can also search for

Amazon Associates products using this tab.

5. Associate Products: This tab displays all Amazon Associates products in your catalog.

6. Excel Upload: This tab allows you upload an Excel file with your product to category mappings.

In each of these tabs you can use the Export to Excel link to generate an Excel file with products in a

given tab.

Associates Products

Associates products are a valuable tool to help merchants increase their product selection. Merchants

earn referral fees for selling Associates products.

Note: Your site must be published in order for your Category Manager changes to be visible on

your WebStore.

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