Olivetti D-Color MF2604 Bedienungsanleitung

Olivetti d-Color MF2603 / d-Color MF2604 Sales Guide

Olivetti d-Color MF2603 / d-Color MF2604 Sales Guide v1.0

Product Marketing – February 2011

Olivetti

d-Color MF2603 / d-Color MF2604

Sales Guide

Models d-Color MF2603 d-Color MF2604

Type A4 Colour MFP A4 Colour MFP

Functionality Print / Copy / Scan / RADF / Duplex /

Host USB

Print / Copy / Scan / Fax / RADF /

Duplex / Host USB

Speed 26 ppm 26 ppm

Target Office Workgroup Office Workgroup

Olivetti d-Color MF2603 / d-Color MF2604 Sales Guide

Internal and confidential publication not to be reproduced without authorisation 2

Version: 1.0

Date: February 2011

Updates:

Updates Reason for change

Olivetti d-Color MF2603 / d-Color MF2604 Sales Guide

Internal and confidential publication not to be reproduced without authorisation 3

Table of Contents

Product Introduction

1.1.Product Introduction 5

1.2.Product Concept 6

1.3.Positioning 7

1.3.1. Internal 7

1.3.2. External 7

1.4.MarketTrends 8

1.5.SalesStrategy 11

Main Features

2.1.Features at a Glance 13

2.2.Product Configuration 14

2.3.Product Highlights 15

2.3.1. Designed for Ease of Operation 15

2.3.2. Excellent Media Handling 17

2.3.3. High Productivity 18

2.3.4. Eco-friendly Approach 19

2.3.5. NetworkSecurity 21

2.3.6. ThinPrintOption 22

2.3.7. Technological Heritage 22

2.3.8. External Card Reader 23

2.4.NewPrinterDriver5.1 24

2.5.d-Color MF2603/MF2604 and d-Color MF1600+/MF2000+ Comparison 28

2.6.d-Color MF2603/MF2604 and d-Color MF3201 Comparison 29

Competition

3.1.Key Strengths against the Competition 30

3.2.d-Color MF2603 Competitor Analysis 32

3.3.d-Color MF2604 Competitor Analysis 34

Appendix

4.1.Consumables 36

Olivetti d-Color MF2603 / d-Color MF2604 Sales Guide

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4.2.What’s shipped with the machine? 37

4.2.1. Which Drivers are supported? 38

4.2.2. Utilities 38

4.3.QualityAwards 39

Olivetti d-Color MF2603 / d-Color MF2604 Sales Guide

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1.1 Product Introduction

Olivetti continues to strengthen its A4 Colour MFP Range

In line with its continuing strategy to provide office workgroups with the very best in

MFP productivity and reliability, Olivetti have recently released two new 26ppm A4

colour MFPs, the d-Color MF2603 and d-Color MF2604. Both offer the convenience

of printing, copying and scanning, in one compact model, while those who need the

addition of fax functionality, can obtain this through the d-Color MF2604.

Key features of these models include an RADF, a maximum paper capacity of up to

1,300 A4 sheets, supporting up to 220 g/m

media weight, active directory support for

IPsec and SSL, a standard memory of 768 MB and a very useful feature known as Smart

Duplex.

Smart Duplex is a very strong cost and environment saving application. For example, if

duplex is set as the printing default on the engine, but only 1 side of a multi-page

document is requested for print, the user is only charged for that single page rather

than two pages as with many competitive models.

These machines also offer Quick Print Profiles to enable the

printer driver to recall a user’s favourite settings, such as their

own ‘Home Page’. In addition, an Administrator could create

a black-only print profile and link it to MS Word. Whenever

the user prints from a MS Word document, they can only

print in mono even if the document contains colour data; or

create a colour only print profile and link it to MS PowerPoint

or Adobe. This is ideal for users, and also to companies, who

are not using accounts or authentication to manage their

printing costs.

The d-Color MF2603 and d-Color MF2604 join the range as affordable A4 colour MFPs

which demonstrate functionality, secure access, cost control and care for the

environment previously only seen on higher end models. Together with Olivetti’s A3

Colour MFP portfolio, the comprehensive A4 Colour MFP range fits perfectly into MPS

(Managed Print Services) sales strategies:

d-Color MF1600 plus 12 ppm (col) GDI Print / Copy / Scan

d-Color MF2000 plus 16 ppm (col) GDI Print / Copy / Scan / Fax

d-Color MF3201 20 ppm (col) Print / Copy / Scan / Fax

d-Color MF920 20 ppm (col) Print / Copy / Scan

d-Color MF923 23 ppm (col) Print / Copy / Scan / Fax / Host USB

d-Color MF2603 26 ppm (col) Print / Copy / Scan / Host USB

d-Color MF2604 26 ppm (col) Print / Copy / Scan / Fax / Host USB

d-Color MF3000 30 ppm (col) Print / Copy / Scan / Fax / Host USB / Colour Touch

Screen

Olivetti d-Color MF2603 / d-Color MF2604 Sales Guide

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1.2 Product Concept

The d-Color MF2603 and d-Color MF2604 enrich the Olivetti A4 Colour MFP

range, boosting Olivetti’s total solution for SME and professionals.

These new devices integrate seamlessly into the existing Olivetti A4 product line-up

thanks to the same design, driver, security features as the monochrome

d-Copia 283MF/284MF series and the very latest d-Copia 403MF/404MF series.

The d-Color MF2603 and d-Color MF2604 share a compact design for desktop use.

With their low TCO and long-life design, they are ideal for MPS opportunities, where

low CPC (Cost per Copy) and TCO (Total Cost of Ownership) are the key elements to

compete against other colour SF (Single-Function) or MFP (Multi-Function) devices.

OEM Equivalents

d-Color MF2603 = Kyocera Mita FS-C2026MFP

d-Color MF2604 = Kyocera Mita FS-C2126MFP

Supplies Notice

Supplies are not cross compatible between Kyocera Mita and Olivetti

Olivetti d-Color MF2603 / d-Color MF2604 Sales Guide

Internal and confidential publication not to be reproduced without authorisation 7

1.3 Product Positioning

The d-Color MF2603 and d-Color MF2604 do not replace any existing product; they

are additions to the range.

1.3.1 Product Positioning Internal

1.3.2 Product Positioning External

Q1 2010 Q2 2010 Q3 2010 Q4 2010 Q1 2011

d-Color MF923 (23/23

d-Color MF1600 plus/MF2000 plus (12/16-16/20 ppm)

d-Color MF3201 (20/32

ppm)

d-Color MF2603/2604 (26/26

d-Color MF3000 (30/30 ppm)

d-Color MF920 (20/20

Olivetti d-Color MF2603 / d-Color MF2604 Sales Guide

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1.4 Market Trends

Western European Flatbed Digital MFP Market – A4 vs A3 (units & ASP)

Source: Gartner, 2010 (for 2008-09, final data – for 2010-2014, forecast data)

WESTERN EUROPE Digital Colour MFP (Unit Shipments, Average Selling Price)

455 570 769 927 1.103 1.307 1.598

422 413

475 507

539

573

609

300

600

900

1.200

1.500

1.800

2.100

2.400

2008 2009 2010 2011 2012 2013 2014

units (K)

1.000

2.000

3.000

4.000

5.000

6.000

7.000

8.000

ASP (€)

Colour laser A4 Colour laser A3 C.laser A4 ASP (€) C.laser A3 ASP (€)

WESTERN EUROPE Digital Monochrome MFP (Unit Shipments, Average Selling Price)

1.283 1.204 1.369 1.413 1.456 1.505 1.678

541 375

416 415 410 402 367

300

600

900

1.200

1.500

1.800

2.100

2.400

2008 2009 2010 2011 2012 2013 2014

units (K)

500

1.000

1.500

2.000

2.500

3.000

3.500

4.000

ASP (€)

Mono laser A4 Mono laser A3 M.laser A4 ASP (€) M.laser A3 ASP (€)

Olivetti d-Color MF2603 / d-Color MF2604 Sales Guide

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2008 2009 2010 2011 2012 2013 2014

Colour laser A

454,986 570,399 769,253 926,603 1,103,015 1,307,259 1,598,474

C.laser A4 ASP (€) 532 565 547 522 496 471 447

Colour laser A3 421,861 413,259 475,280 506,761 539,164 572,537 608,942

C.laser A3 ASP (€) 7,111 6,806 6,590 6,291 5,976 5,677 5,393

Mono laser A4 1,282,698 1,203,794 1,368,540 1,412,947 1,455,789 1,504,680 1,677,658

M.laser A4 ASP (€) 495 423 410 391 371 353 335

Mono laser A3 540,595 374,581 416,183 414,737 410,036 401,953 366,528

M.laser A3 ASP (€) 3,693 3,545 3,433 3,276 3,112 2,955 2,805

Source: Gartner, 2010 (for 2008-09, final data – for 2010-2014, forecast data)

In Western Europe, the Digital Colour MFP market will increase steadily in the next 4

years, with a stronger ratio in the A4 (+108% in 2010-2014) than in the A3 (+28% in

2010-2014).

The overall Digital Monochrome MFPs will also grow, but only in the A4 part of it

(+23% in 2010-2014), while the A3 devices will start to decline (-12% in 2010-2014).

Western European Colour Laser A4 MFP Market (units)

2006 2007 2008 2009

1-10 ppm 144,709 249,671 304,323

316,497

Growth Y/Y

73%

22%

11-20 ppm 11,036 45,867 128,194

193,040

Growth Y/Y

316%

179%

51%

21-30 ppm 12,773 12,010 19,289

51,842

Growth Y/Y

-6%

61%

169%

31+ ppm 356 3,179

9,526

Growth Y/Y

793%

200%

TOT A4 168,518 307,904 454,985

570,905

Growth Y/Y

83%

48%

25%

Source: Gartner, 2010 (final data)

The largest A4 colour MFP segment in 2009 was the entry-level 1–10ppm, accounting

for 45% of all A4 colour MFP shipments, but its year-on-year growth has reached its

peak. The A3 models in this speed segment only accounted for 3% of the total

shipments in 2009. The second largest segment was the 11–20ppm, accounting for

34% of all A4 colour MFP shipments. This split between A4 models vs A3 models in

2009 was 72% vs 28%.

In the 21–30ppm segment, A3 MFP products accounted for 77% of all 21-30ppm

colour MFP shipments in 2009. However, the A4 models are increasing quite steadily in

terms of market acceptance in medium to large businesses and their year-on-year

growth is extraordinary in this segment +169% in 2009 vs 2008.

W-E A4 COLOUR LASER MFP (shipments)

100

200

300

400

500

600

2006 2007 2008 2009

units (K)

31-40 ppm

21-30 ppm

11-20 ppm

1-10 ppm

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Digital MFP Market Trends Summary

A continuing shift from monochrome to colour continues

Customers are replacing office monochrome MFPs with colour MFPs –

creating important opportunities for the placement of both the d-Color MF2603

and the d-Color MF2604

A4 MFPs and A3 MFPs are jointly operated and managed; and the

differentiation between the printer and MFP markets is getting smaller. Both

markets are merging

An important customer motivation when replacing existing equipment is the

increased focus on environmental issues: “Green IT” is fast emerging

The focus on Managed Print Services and complete fleet management

continues to increase. In this context, integrated workflows are fast gaining

importance

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