Polaroid 790 Bedienungsanleitung
Product Introduction
June 1998
Customer Care Center
Technical Publications
201 Burlington Road
Bedford, MA 01730
TEL: 1.781.386.5309
FAX: 1.781.386.5988
790 Instant Camera New Product Manual
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Table of Contents
Purpose of this Manual 3
Background Information 4
Product Description 5
Camera................................................................................................................................5
Film......................................................................................................................................5
Film/Camera Compatibility Chart..........................................................................................6
PID Numbers .......................................................................................................................6
Specifications.......................................................................................................................7
Camera and Film Modifications 8
700 film cassette configuration .............................................................................................8
600/779/780 film cassette configuration................................................................................9
790 Camera modified pack spring ........................................................................................10
Quick Guide to Camera Operation 12
Marketing Strategy 15
Launch date.........................................................................................................................15
Target markets.....................................................................................................................15
Positioning ...........................................................................................................................15
Competing products.............................................................................................................16
Features and Benefits 17
Unique Parts 18
Troubleshooting 19
Common Problems...............................................................................................................20
Potential Customer Questions 21
Warranties 22
790 Camera.........................................................................................................................22
700 Film...............................................................................................................................22
790 Instant Camera New Product Manual
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Purpose of this Manual
The purpose of this manual is to introduce the Polaroid Camera 790 (DIS), which
is similar in styling to the 636 restyle version, and in function to the Polaroid 2000
Camera that was introduced in China in 1996. It describes the special features
of this camera and provides details about marketing strategy, product positioning,
features, benefits, PIDs, and unique parts required for repairing the camera.
Refer to the 636 Close Up repair manual for servicing this camera. Since it is
basically the same as the 636 camera, repair training is not necessary.
790 Instant Camera New Product Manual
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Background Information
To encourage the expansion of instant photography in highly populated, low
income developing markets, Polaroid offers Type 600 film at a reduced cost.
However, because of its low cost, this film is being transshipped to mature
markets for use in Model 636 Close-up cameras.
As a solution, Polaroid introduced the Model 2000 camera and film system in
China in 1996. The film was modified so that it would fit only in the 2000 camera.
And, the camera was modified to accept both 600 and 2000 film. The new 790
camera and 700 film are basically the same as the 2000 system, except for
cosmetics. A similar camera, the 780, is also being introduced to developing
markets (refer to the 780 Product Introduction manual). These products are
referred to as differentiated integral camera and film systems (DIS).
Note: With the availability of low cost 700 film, the cost of Type 600 film in
developing markets will be increased to discourage transshipment.
790 Instant Camera New Product Manual
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Product Description
Camera
The 790 camera is the same as the 636 Close-up
camera except for product name, cosmetics, and
modified “China” dual pack spring. This modified
spring allows the camera to accept 600, 700, 779,
780, and 788 film.
Specific features include: a newly colorized body
connoting youthfulness, spontaneity, and fun, new
790 name plus stylized logo on front plate, body
instruction label indicating film type compatibility (600,
779, 780, and 788 films), and eye-catching new
display box highlighting camera and “fun” usage
across geographies and ethnicities.
Film
The 700 film has TurboClear chemistry and is
contained in a Time Zero film cassette that is
compatible with the camera’s “China” dual pack
spring. It features a new display package.
Note: This film cassette will not fit into other 600
series cameras.
790 Instant Camera New Product Manual
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Film/Camera Compatibility Chart
Camera 700 Film 600/779/780/788
Film
Camera 780 (DIS)* Yes Yes
Camera 790 (DIS) Yes Yes
Model 636 Close-up No Yes
* Refer to the 780 New Product Manual
PID Numbers
PID Product
627366 Camera 790 Export (DIS)
627367 Camera 790 (DIS) LACE/Mexico
627459 DIS 700 Film General Export
790 Instant Camera New Product Manual
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Specifications
Lens 106mm
Focus zones 2
Normal focus distance 1.2m (4 ft.) to infinity
Ideal focus distance 2m (6.7 ft.)
Close-up focus distance 0.6m – 1.2m (2 - 4 ft.)
Scale focal length 112mm
Flash range .6m - 3m (2 - 10 ft.)
Max. aperture F/14.5
Min. aperture F/42
Shutter speed range 1/3 - 1/200 second
Recharge speed 0.4 seconds
Exposure compensation ¾ stop
Size (W x H x D) 17.3cm x 10.6cm x 16.3cm
6.81 in. x 4.16 in. x 6.4 in.
Weight 655 grams (1.44lb)
790 Instant Camera New Product Manual
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Camera and Film Modifications
700 film cassette configuration
The illustration below shows how 700 Time Zero cassettes catch on the pack
spring of 636 cameras, preventing insertion.
.
700 film cassette stopped by pack spring
“catch” in 636 Close-up camera
Pack spring
catch
790 Instant Camera New Product Manual
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600/779/780 788 film cassette configuration
The illustration below shows how plastic wedges on the 600/779/780/788
cassettes “ramp” over the front edge of the pack spring “catch” in the 636
camera, allowing full insertion of the film pack.
Plastic wedges on Type 600 film inserted
Into 636 Close Up camera
Plastic
wedges on
cassette
790 Instant Camera New Product Manual
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790 Camera modified pack spring
A new “dual” pack spring allows the new Polaroid 790 camera to accept 700 and
600/779/780/788 film cassettes. The next two illustrations show how the new
pack spring configuration works with both film types.
700 film cassette bypasses recessed
pack spring “catch” in 790 camera
Recessed
pack spring
catch
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