Polaroid SX-70 Alpha Model 2 Installations- und Benutzerhandbuch

POLAROID

SERVICE

CENTERS

AND

OFFICES

CALIFORNIA

Polaroid Corp.

875 Stanton

Road

Burlingame 94010

Polar id

2040

Maple Avenue

Segundo 90245

GEORGIA

Polaroid Corp.

3720 Browns

Mill

Road,

S.E.

Atlanta 30315

ILLINOIS

Polaroid Corp.

2020

Swift

Drive

Oak

Brook 60521

MASSACHUSETTS

Polaroid Corp.

Second Avenue

Waltham 02154

NEW

JERSEY

Polaroid Corp.

P.O.

Box 607

W-95 Century

Road

Paramus 07652

OHIO

Polaroid Corp.

4640 Manufacturing

Road

Cleveland 44135

TEXAS

Polaroid Corp.

9029 Governors

Row

Dallas 75247

PUERTO

RICO

Polaroid

Puerto Rico, Inc.

Charlyn

Industrial

Park

Road

190,

Km.

1.7

Carolina 00630

Telephone: (809) 768-1119

Mailing address:

P.O.

Box 2032

Ceramica Annex

Carolina 00630

AUSTRALIA

Polaroid Australia Pty. Ltd.

2-12

Smai

I Street

Ultimo, N.S.W. 2007

Telephone: 211-5200

Mai

ling

address:

P.O.

Box 335

Broadway, N.S.W. 2007

USTRIA

Polaroid Ges.m.b.H.

Kegelgasse 27

1031 Wien, Postfach 349

Telephone: (0222)

BELGIUM

Polaroid (Belgium)

S.A.

12-16 rue de la Victoire

12-16 Overwinningsstraat

1060 Bruxelles-Brussel

Telephone: 02-538.28.05

BRAZIL

Polaroid do BrasiI Ltda.

Rua

Almirante Marques

Leao

408

Sao

Paulo 01330,

S.P.

Telephone: 288-8043

Mailing address

CAIXA

POSTAL

2908

Sao

Paulo 01000

CANADA

Polaroid Corp. of Canada, Ltd.

350 Carlingview Drive

Rexdale, Ontario

M9W

5G6

Telephone: (416) 677-3680

Western Camera Service

Ltd.*

1855 4th Avenue

Vancouver

British

Columbia

Telephone: (604) 736-7766

DENMARK

Polaroid

A.S.

Blokken 38

3460 Birkerod

Telephone: (01) 817400

FRANCE

Polaroid (France)

S.A.

Office:

57, rue

Villiers

92202 Neuilly

Telephone: 637-32-50

Service Center:

1, rue Ambroise Croizat

95100-Z.I. Argenteuil

GERMANY

Polaroid

GmbH

6 Frankfurt

Konigslacher Strasse 15-21

Telephone: 0611-66781

GREAT

BRITAIN

Polaroid (U.K.) Ltd.

Ashley

Road

St. Albans

Hertfordshire

All

5PR

Telephone: St. Albans 59191

HONG

KONG

Polaroid (Far East) Limited

12th Fl. Block

"B"

Watson's

Estate

8 Watson

Road,

North Point

Hong Kong

Telephone: 5-718252

ITALY

Polaroid

(Italia)

S.p.A.

Via

Piave 11

21050-Arcisate (Varese)

Telephone:

(03~?)

47171

JAPAN

Nippon Polaroid K.K.

Mori Bldg. No. 6

321 Nishikubo Tomeo-cho

Shiba, Minato-ku

Tokyo

Telephone: (03) 434-5201

MEXICO

Michelmex

S.A.

Apartado Postal

#6-952

Mexico 6

D.F.

Telephone: 5761914

THE

NETHERLANDS

Polaroid (Europa)

Verkoopkantoor Nederland

Maassluisstraat 256-258

Amsterdam-W.111

Telephone: 020-159598

Customer Service Center:

Parallelweg 37b

Enschede

NEW

ZEALAND

Polaroid New Zealand Ltd.

Augustus House

15 Augustus

Terrac

Parnell

Auckland 1

Telephone: 71-682

Mai

ng address:

P.O.

Box 37-046

Parnell

Auckland 1

NORWAY

Polaroid (Norge) A/ S

Hvamkrysset

Boks 35

2007

Kjeller

Telephone: (02) 71 ·8/ 00

PANAMA

Polaroid lnteramerican, S.A.

P.O.

Box 2167

Colon Free Zone

Telephone:_

47-7285

SOUTH

AFRICA

Frank & Hirsch (pty,) Ltd.*

P.O

..Box 1803

Bree and Nugget Streets

Johannesburg

Telephone: 28-3020

SWEDEN

Polaroid

Bredholmsgatan 10

127

Skarholmen

Telephone:

Stockholm 08/710 08

Mailing address:

ndtjanstavdelningen

Box 20

127

Skarholmen

SWITZERLAND

Polaroid

A.G.

Hardturmstrasse, Postfach 175

8037 Zurich

Telephone: (01) 44-72-72

*Authorized Independent Repair Station

ADDITIONAL

REPAIR

STATIONS:

Besides Polaroid's own Service Centers listed here, there are several Authorized

Independent Repair Stations in the

U.S.A

and

Canada.

locate the

one

closest

you,

write

the nearest

Polaroid Service Center or

Customer Service, Polaroid Corporation, Cambridge, Mass. 02139.

Or,

call

Customer Service

toll

-free

800-225-1384 from anywhere

the U.

S.A.

except Massachusetts. From

within

Massachusetts,

and

from Canada,

you

may

call

collect

(617) 864-4568.

Pl024A

9/74.

"Polaroid"

and

"SX-70"

are trademarks

Polaroid Corporation, Cambridge, Mass. U.S.A.

Polaroid®

Pri

nted

in U.S.A.

CONTENTS

Opening

Closing

Parts

Holding

Viewing

Focusing

Shooting

Daylight

Flash

Close-ups

Time Exposures

Trouble-shooting

Care

Warranty and service policies

Service centers and offices

This booklet tells you how to

make good pictures with your

Polaroid SX-70 Land camera. Its

companion booklet, "The World

G>f

SX-70", is full of picture ideas,

and information about how to use

the ideas in your own pictures.

get a free copy, please check the

box

the registration card at

the back of this booklet.

If you have any questions, call

us. Our Customer Service repre-

sentatives are always glad to

discuss any questions about the

camera.

can

reached

weekdays

from

to 5

PM,

your local

time. From anywhere in the

USA

except Massachusetts, call

800-225-1384

toll-free. From

Massachusetts and anywhere in

Canada, call collect

617-864-4568.

OPENING

Hold the camera in the

palm of your left hand.

Lift the small end of the

viewfinder cap, and pull it

straight up

...

. . . until the cover support

(A) locks. 4 5

CLOSING

Push the cover support toward

the rear of the camera.

Press down

the

viewfinder cap

...

until both sides of the

camera close.

PARTS

THE

CAMERA

Viewfinder Viewfinder cap

Shutter button

Film compartment

Rollers---------

Film door (shown

open)---

Picture exit

slot-------

(under front edge)

Focus

Wheel

Lighten/ Darken

control

Flash socket

Serial number

(some cameras)

:rl

Electric

eye

Lens

(4 element, 116 mm, fI8) 6

The film pack provides ten

31/a

inch pictures.

each pack

aflat battery to supply power for

pictures made with that pack.

The picture counter,

the rear

of the camera,

blank when the

camera is empty,

goes

to 10

when a pack (even a partly used

or empty one)

inserted and the

film door is closed. It counts

down, tells

you

how

many more

pictures

you

can take. After 10

pictures,

stops at

won't let

you

waste a flashbulb.

make a picture lighter, turn

the Lighten/ Darken control

more white shows; to make a pic-

ture darker, turn it

black shows. The control auto-

matically returns to the Normal

position (shown) when the

7 camera

closed.

HOLDING

Hold the camera in your left

hand, thumb and fingers behind

the hinge (A). Your fingers should

not block the exit slot (B) where

the picture comes out of the

camera, or touch the bellows

(C)

where any pressure might inter-

fere with movement of the mech-

anism inside the camera.

Hold your right hand like this,

thumb

and indexfingerextended,

other fingers curled tightly into

the palm of your hand.

Put your

thumb

behind the shut-

ter, without touching the bellows

(C)

, and put your index finger

the focus wheel,

shown. 8 9

WIN

Raise the camera, holding it

your

eye

about

inch from

the viewfinder, and look through

the center of the eyepiece.

You

should

see

a square black

frame around the scene.

If you don't

see

all four corners of

the frame, move the camera

slightly until you

do.

The

split circle you

see

in the

viewfinder is a focusing aid,

which is explained

page 12.

FOCUSING

The key to good SX-70 pictures is careful focusing. Spend a few minutes

now learning what

means and how you do it. The care with which you

focus makes the difference between taking consistently beautiful pic-

tures and disappointing ones.

Focusing means adjusting the

lens of the camera to get the

sharpest, clearest image of your

subject in the viewfinder.

You

by rolling the focus wheel -

just

you

might

focus with a

pair of binoculars. If you

tip

the

camera up, you will

see

the lens

move in and out

you roll the

focus wheel back and forth.

That's how

focuses

object.

SHARP

FOCUS

ESPECIALLY

IMPORTANT

FOR

FLASH

addition

controlling

sharpness,

focusing

also

controls

exposure

for

flash

pictures.

you roll the focus wheel, the camera automatically sets

the right exposure for the distance

for

which the lens is focused -from

10 inches to 20 feet. Ifyour subject is 5 feet from the camera, but you

have focused for some other distance, yourflash picture will

too light

too dark. Only

you focus with care can the camera give you well-

exposed flash pictures. 10

HOW

YOU

FOCUS

WITH

THE

WHOLE

IMAGE

Look at your subject through the

viewfinder.

Pay

attention to

the split circle when you focus

with the whole image.

Roll the focus wheel all the way

in one direction, then all the way

in the other. Notice that the

image changes from fuzzy (top

picture) to sharp (bottom pic-

ture) and back to fuzzy.

Return the wheel to the point at

which the subject began to look

sharp and clear. Now roll

just

bit in each direction until you are

sure

that

the most important

part of your subject

just

sharp and clear

you can make

(bottom picture).

you focus, concentrate

the

part ofyour subjectthat you want

sharpest in your picture. For pic-

tures of people,

that

will usually

the face.

Focusing is like tuninga radio

for

best reception. Turn slightly past

the perfect setting once

twice

sure you have found it.

HOW

THE

SPLIT

CIRCLE

HELPS

YOU

FOCUS

The split circle is most helpful in dim light and

for

flash pictures.

Place the circle over a vertical line in your subject. The front seam of a

shirt

dress, a necktie, a scarf, a lapel, a piece of jewelry, the line

between light and dark areas, are all good examples.

Choose a line which

the same distance from

you

as the point

you

want

sharpest in your picture, not behind it or in front of it.

When the line through the circle is broken

ESj

,your subject

out

of focus.

Roll the focus wheel until the line becomes continuous

ffi

Now your subject is in focus.

The split circle helps you to focus, not to frame or to view. It is placed low

in the viewfinder

will not interfere with viewing. That means that you

may have to reframe your picture when you

use

the split circle to focus.

After focusing, check to

sure you

see

in the viewfinder

just

what you

want in your finished picture. Reframe

necessary. If you placed the

circle somewhere

a face -the nose, the jawline or

eyeglass frame -

you will have to reframe to center the face in the picture.

Don't change your distance from the subject afterfocusing.

You

can

move the camera up and down orfrom side to side, but don't move it

closer to or farther from the subject.

When the line is broken

ESj,

your subject is out of focus.

When the line is continuous ffi,

your subject is in focus.

After focusing, you may have to

reframe to center your

subject.

12 13

UNLOADING

Push down

the yellow barto

open the film door, which should

open by itself. Never force the

door open.

Insert a

film

pack, pushing

all

the way in until a narrow strip at

the end of the pack (A) snaps

open.

Close the film door. The

film

cover comes out. Remove it and

save

it to order copies.

Ifthe fi

cover does not come

out,

see

page 30.

remove

empty pack, open

the

film

door and use the yellow

tab to pull the pack out. 14

SHOOTING

When you have focused and

framed your subject, move your

finger down to the red shutter

button. Squeeze the button, hold

it in, and hold the camera

very steady

...

until the picture comes out

of the exit slot.

Remove the picture

its wide

border and watch

develop

by itself! That's all you have to do.

After the picture develops fully,

it is flexible and damage

resistant, but

should not

bent or squeezed while

15 developing.

DAYLIGHT

PICTURES

Your SX-70 viewfinder show? you

just what you will get in your fin-

ished picture. This is a feature

valued

professional photog-

raphers because

allows them to

compose a picture carefully

before pressing the shutter but-

ton. With the SX-70, you can

the same. Look at the picture in

the viewfinder. Think about what

parts of the scene you want to

include in your picture and what

parts you don't want.

Move in close when possible;

make your subject the main

point of interest.

Keep

the background simple.

You

can often eliminate distract-

ing elements from a picture

changing camera angle. Try

shooting down from a high angle,

using the ground

background.

Hold the camera steady untiIthe

picture comes out of the exit

slot. This

especially important

when the light is not bright.

dim light, the camera shutter

stays open longer than

bright

light. Any camera movement

while the shutter is open will

cause a blurred picture.

LIGHTING

Exposure

for

daylight pictures

is controlled by

electric

eye

that automatically sets the

lens opening·and shutter speed

according to the light condi-

tions

"sees" in the scene.

The kind of light and the direc-

tion

comes from have

important effect

the

quality

of your pictures.

Two lighting rules to remember

for

daylight pictures:

• Try to have the light fall

the

subject from behind you, or

from the side.

• Try to take pictures where the

lighting

the scene is even -

about

bright

the back-

ground

the subject.

Excellent lighting conditions for

outdoor pictures of people are

found

bright, hazy days, or

when a cloud covers the sun.

Another good light is bright open

shade -for example, next to a

building

a sunny day with

nothing overhead to block the

light from the sky.

v ' " -

· -·" ·

... I;,

Ifthe background is a large part

of the picture, and the light

the background is brighter than

the light

the subject, the elec-

tric

eye

set the correct expo-

sure

for

the background. Then

the subject will

too dark. Move

in close to your subject

the

background light will have little

effect

the exposure setting.

Ifthe background is a large part

of the picture, and the back-

ground

much darker than the

subject, the electric

eye

will set

the correct exposure forthe back-

ground.

The

subject will

too

light. This time, move

close to

make your subject darker.

If you want a lighteror darker

picture of the same subject in

the same spot without changing

location or lighting, adjust the

Lighten/ Darken control.

Turn it

more white shows (top,

left) for a lighter picture,

black shows (bottom, left) for a

darker picture.

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