Sony Ericsson CYBER-SHOT C510 Handbuch
Sony Ericsson
Mobile Communications
Management Limited
Sony Ericsson House
202 Hammersmith Road
London W6 7DN, UK
Call: +44 (0) 20 8762 5800
Visit: www.sonyericsson.com
Press Release
Sony Ericsson unveils the C510 Cyber-shot™ and
introduces Smile Shutter™ technology
Sony Ericsson today announces its first mobile phone with Smile Shutter™ technology,
wrapped up in its most affordable Cyber-shot™ phone to date; the C510 Cyber-shot™.
The Smile Shutter™ technology will also be added to the 8.1 megapixel camera phone
C905 Cyber-shot™, launched in November 2008.
Las Vegas, USA – January 7, 2009 – Sony Ericsson today introduces the beautifully
simple C510 Cyber-shot™, its most affordable Cyber-shot™ phone to date, and an
application upgrade to the C905 Cyber-shot™ phone, currently at the top of the charts
across the globe.
The Sony Ericsson Cyber-shot™ portfolio has topped 32 million handsets sales worldwide
demonstrating Sony Ericsson’s market leadership in bringing exciting new camera phone
technology to consumers around the world.
The C510 Cyber-shot™ will make Sony Ericsson’s camera
phone experience accessible to even more consumers and
markets worldwide.
C510 Cyber-shot™
More consumers can now enjoy the Cyber-shot™
experience, without compromising on quality. Sony Ericsson
continues to push design and innovation, as well as work
with the best partners in the industry, to provide existing
consumers and consumers in new markets the chance to
enjoy the benefits of mobile photography.
The accessible C510 Cyber-shot™ handset is jammed
packed with the highest quality imaging technology and
encased in a stylish handset design expected from Sony
Ericsson.
Beautifully simple C510 Cyber-shot™ features include:
•Reliable 3.2 megapixel Cyber-shot™ camera
•Smile Shutter™ – clever technology that detects a person’s smile and immediately takes
the photo!
•Face Detection – focusing technology of up to three faces at a time
•Auto-rotation – alter the landscape and portrait view by rotating the mobile phone
•Snapfish by HP – pre-installed application allows users to send print orders from the
phone to Snapfish and have quality photo prints delivered to their homes.
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•YouTube™ enabled – upload your videos and images straight to the web
•Photo Fix – adjust light balance, brightness and contrast simultaneously
•SMS conversation style – see your entire SMS conversation history at a glance
•Slide in lens cover and illuminated imaging Shortcuts
•Auto focus – take the best shot
“We have been leaders and innovators in the camera phone segment since the company
was started,” said Sven Totté, Head of Imaging Marketing at Sony Ericsson. “Now we are
delighted to unveil the C510 Cyber-shot™, our most accessible Cyber-shot™ phone to
date which includes a host of new features normally found on more premium phones.
Features like Smile-Shutter™, YouTube integration and Snapfish by HP integration make
the C510 Cyber-shot™ a really fun mobile phone to use. This phone will enable us to
engage new markets and consumers to our Cyber-shot™ phone experience.”
C905 Cyber-shot™upgrade
The fantastic C905 Cyber-shot™ phone is now even better thanks to new software
announced today by Sony Ericsson. The 8.1 megapixel camera phone has received
tremendous feedback across the globe.
This upgrade is designed to add extra value to a consumer’s camera phone experience,
and make a fantastic product even better. Consumers who already own a C905 Cyber-
shot™ phone can easily download the new applications from mid-February 2009 at
www.sonyericsson.com .
Capture the spontaneous moments in life with the C905
Cyber-shot™ upgrade, which features:
•Smile Shutter™
•YouTube™
•WayFinder 8
•Snapfish by HP – high quality, best value prints. Place
print orders directly from the mobile phone – no memory
cards, cables or offload needed
•SMS/MMS conversation style - users can switch between the
generic inbox or conservation chat where the entire message
chain is presented at a glance.
Also announced today is a new colour of C905 Cyber-shot™, Tender Rose, available from
Q1 2009 in selected markets and IM502, a new camera phone tripod, available in stores
now.
The C510 Cyber-shot™ supports GSM/GPRS/EDGE 850/900/1800/1900 and
UMTS/HSPA 850/1900/2100. C510 Cyber-shot™ will be available in selected markets
from Q1in the colours Future Black and Radiation Silver.
– ENDS –
The Sony Ericsson C510 Cyber-shot™ at a glance
3
Camera
3.2 megapixel camera
Auto focus
Up to 3.2x digital zoom
Smile Shutter™
Face detection
Photo fix
Photo light
Video light
Picture blogging
Video blogging
Video recording
Music
Media player
Album art
Mega Bass™
PlayNow™
TrackID™
Bluetooth™ stereo (A2DP)
Music tones (MP3/AAC)
Web Access NetFront™ Web browser
Web feeds
Photo feeds
Communication Speakerphone
Polyphonic ringtones
Vibrating alert
Video calling
Messaging Email
Picture messaging (MMS)
Predictive text input
Sound recorder
Text messaging (SMS)
Instant messaging
Microsoft® Exchange
ActiveSync™
Chat view
Design Navigation key
Auto rotate
Picture wallpaper
Wallpaper animation
Entertainment Media
YouTube™
3D games
Motion gaming
Java
FM radio with RDS
Video streaming
Video viewing
Connectivity Bluetooth™ technology
Modem
4
Synchronisation
USB mass storage
USB support
Location-based
services Geo tagging of photos (cell-id)
Google Maps™
Organizer Alarm clock
Calculator
Calendar
Flight mode
Notes
Phone book
Stopwatch
Tasks
Timer
Accessories In-Box:
C510
Battery
Battery Charger
Optional:
IM502 Camera Phone Tripod
Stereo Bluetooth™ Headset HBH-
PV715
Digital Photo Frame IDP-100
Facts and Figures 1)2) Size: 107 x 47 x 12.5 mm
Weight: 92 grams
Colours:
Future Black
Radiation Silver
Main screen: 262,144 colour TFT,
scratch-resistant
Resolution: 240 x 320 pixels
Size: 2.2 inches
Phone memory: Up to 100MB
Memory card support: Memory
Stick Micro™ (M2™)
Talk time GSM/GPRS: Up to 10
hrs
Standby time GSM/GPRS: Up to
400 hrs
Talk time UMTS: Up to 4 hrs
5
Standby time UMTS: Up to 350
hrs
Video call time: Up to 2 hrs 20
min
Availability and
versions Networks
C510:
GSM/GPRS/EDGE
900/1800/1900
UMTS/HSPA 2100
C510a:
GSM/GPRS/EDGE
850/900/1800/1900
UMTS/HSPA 850/1900/2100
C510c:
GSM/GPRS/EDGE
900/1800/1900
Available in selected markets
from Q1 2009.
Legal
1) Facts and features may vary depending on local variant.
2) Talk and standby times are affected by network preferences, type of SIM card, connected accessories and various
activities e.g. games. Kit contents and colour options may differ from market to market. The full range of accessories may not
be available in every market.
© Sony Ericsson Mobile Communications AB, 2009.
The liquid identity, TrackID and PlayNow are trademarks or registered trademarks of Sony Ericsson Mobile Communications
AB. Sony, Walkman, Mega Bass and Smile Shutter are trademarks or registered trademarks of Sony Corporation.
Ericsson is the trademark or registered trademark of Telefonaktiebolaget LM Ericsson.
TrackID is powered by Gracenote Mobile MusicID. Gracenote and Gracenote Mobile MusicID are trademarks of Gracenote,
Inc.
Bluetooth is a trademark or registered trademark of Bluetooth SIG Inc.
Picture blogging is powered by Blogger. Blogger, YouTube and Google Maps are trademarks or registered trademarks of
Google Inc. Google is a trademark or registered trademark of Google Inc.
Snapfish, the Snapfish logo, and other Snapfish graphics, logos, and service names are trademarks of Snapfish.
Java and all Java-based trademarks and logos are trademarks or registered trademarks of Sun Microsystems, Inc.
Microsoft and Exchange ActiveSync are trademarks or registered trademarks of Microsoft Corporation.
Other product and company names mentioned herein may be the trademarks of their respective owners.
Any rights not expressly granted herein are reserved. Subject to change without prior notice.
6
Sony Ericsson is a top global industry player with sales of over 100 million phones in 2007. Diversity is one of
the core strengths of the company, with operations in over 80 countries including manufacturing in China and
R&D sites in China, Europe, India, Japan and North America. Sony Ericsson was established as a 50:50 joint
venture by Sony and Ericsson in October 2001, with global corporate functions located in London. For more
information about Sony Ericsson, please visit www.sonyericsson.com
FOR MEDIA INFORMATION PLEASE CONTACT:
Sony Ericsson Global Communications & PR
Mattias Holm: +44 208 762 6065
General Press: +44 208 762 5858
E-mail: press.global@SonyEricsson.com
Product images: www.sonyericsson.com/press
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