Omron HBP-1300 Bedienungsanleitung

Exclusive Partnership

HBP-1300

Professional Blood

Professional

Blood

Pressure Monitor

Product Launch Plan

1Omron Confidential B

BP Monitor Market TopBP Monitor Market Top--line Factsline Facts

yMajority of clinicians take BP readings in the office setting using

lthdhth ldb iDiitlThl

manua

s w

ey cou

e us

ogy

yThe Omron HBP-1300 is an Entry Level professional BPM that will

join the Professional BPM family, along with the HEM-907XL

yThe Omron HBP-1300 is an affordable professional digital blood

pressure unit that is clinically proven accurate and provides fast,

reliable results and is easy to use, designed for the Office setting

2Omron Confidential B

What We Know

75%

of U.S. adults are

72%

rimar

care in favor of having

physicians adopt

new technology1

clinics and 69% of

cardiologist offices

use manual

monitors

The primary

barriers to

Majority of nurses

using technology

agreed it improves

adopting the

device are

concerns about

accuracy and cost.

agreed

improves

efficiency & contributes

to improving the quality

of patient care2

1Harris Interactive in 2005

22007, the Maryland Nursing Workforce Commission Technology Committee

There is a $39M Sales Opportunity for PSS in conversion

of Physicians from manual BP taking to digital

$39M

Digital Units

Manual

Units

ortunit

pp y

BPM Physician Office Segment

Incremental growth opportunity –> 90% using digital

$44M Sales annually

$12M

Manual Units

$5M

Digital Units

Present

$17M Sales annually

Source: GHX Q2 2008 – Non-Acute

Exclusive Partnership

The Omron HBP-1300 is the only professional blood pressure monitor currently in the

$150 - $600 range, which makes up to 70% of the current professional market

HBP-1300 can address up to

HEM-907XL

HBP

1300

70% of the market

opportunity

Manual

HBP

1300

End User Price

End User

Price

> $1,000

EdU Pi

End User Price

= $150 - $600

= $600 - $1,000

ser

< $150

Omron Confidential B

With its exclusivity, PSS is the only option for any

professional to buy into this price point with an HBP-1300!

Exclusive Partnership

The Omron HBP-1300

Professional Blood Pressure

Features & Benefits

Features

Benefits

6Omron Confidential B

Market Background

Target audience:

◦Primary: Primary Care Physicians that currently use manual

th d f BPM th th fi l

dii k

BPM

ey are

on ma

er.

◦Secondary: Targeted end user within the physician office:

Physician Assistant, Registered Nurse, Nurse Practitioner, they are

the

influencer

(responsible for taking BP measurement)

the

influencer

(responsible

for

taking

measurement)

Target audience unmet needs:

◦Digital technologies designed for professional use are too

expensive

◦HBPM are not durable enough for office setting

◦Manual BP can lead to inconsistent and inaccurate readings

Wh h ld th h th HBP

1300?

y s

ey purc

ase

HBP

1300?

◦It is accurate (clinically validated), easy to use, affordable and is

designed for physician office durability and patient arm size

diversity

7Omron Confidential B

Features and Benefits

yAccurate - Meets AAMI standard requirements

Consistent

Proven to be within

3mmHg or 2% (Pulse rate;

Consistent

–

Proven

within

3mmHg

(Pulse

rate;

within ± 5% of reading )

Affordable

Provides the benefits of digital technology at an

Affordable

Provides

the

benefits

digital

technology

affordable price.

Safe

–

No mercury

Safe

mercury

yEasy to Use - One-button operation for fast, accurate readings in

about 30 sec

’

about

sec s

yDurable - Built for professional use

yDesigned for Professionals –Fits 5 Cuffs, ranging from 12-50

cm (5” to 20”) 8

Omron Confidential B

Exclusive Partnership

Product Launch

Strategy

9Omron Confidential B

Product Positioning

O A b ilt f th Offi

mron

ccuracy

ilt

Offi

THE HPB

1300 IS

THE

HPB

1300

Accurate

• Validated to consistently measure pressure within ±3mmHg (or 2%)

•

ValidatedAccording to internationally accepted protocols Association

•

Validated

According

internationally

accepted

protocols

Association

for the Advancement of Medical Instrumentation (AAMI SP10)

Consistent

• Pulse rate within ±5% of reading

Affordable

• Priced around $300 - over 75% less than the comparable hospital

models

Safe

• No mercury

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